Archive

Posts Tagged ‘twitter’

Could I have written 3 additional novels last year instead of tweeting?

March 28, 2012 9 comments

This morning, I noticed that I sent my 19,000th tweet, which is honestly an absurd number when I think about it. Nineteen thousand tweets, in just over a year on Twitter? Seriously? What the hell have I been blabbering (and probably annoying people) about?

How much time have I spent “writing” on Twitter that perhaps could have been used more wisely? Let’s break it down (for my own rationalization, of course).

• I first became “active” on Twitter in January 2011; call it 14 months ago.

• According to the Oxford University Press, the average tweet is 14.98 words (call it 15).

• According to Publisher’s Weekly, the average (median, actually) length of a novel is around 65,000 words.

• I’ll estimate that 20% of my tweets are RTs, not original content.

Math: 

19,000 tweets x 80% (original tweets) = 15,200 tweets

15,200 x 15 (average word count of tweet) = 228,000 words

228,000 / 65,000 (median novel length) = 3.5 novels

Therefore, I’ve come to the conclusion* that I could have written three and a half additional novels in the 14 months I’ve been tweeting, by simply replacing tweets with sentences in a story.

I’ll never tweet again. Right after this one. Oh, and this one. And of course the kitteh one. And…

 

* OK, it’s not really a conclusion…just a bizarre comparison I thought of before my coffee hit.

Advertisements

Finally got some serious writing done..thanks to ignoring the Twittah

March 5, 2012 9 comments

Very productive weekend on the super secret project. In and around 10k words written, which combined with some previous chicken scratch puts me approximately 15% into my target book length (and based on my outline sketch, that looks about right). It’s been quite a while since I was able to lay down some uninterrupted word count, and the main reason for this is my propensity to get sidetracked. I mean…ooh, squirrel!

via Dabbled.org

I made a conscious decision to NOT go on Twitter from the first seconds at the keyboard Saturday morning, until the first seconds this morning. I sent a tweet Saturday morning:

I think I’ll declare today #SilentSaturday (for me at least). Stepping away from my beloved Twitter and getting some actual *WRITING* done

And another Sunday*:

Yesterday’s no-Twitter #SilentSaturday worked out so well (over 6k written), I’m doing follow up:#SilentSunday. Bye Twitter, see you Monday

*Observant readers may point out that sending a tweet Sunday morning means I used Twitter during that 48 hour span, but I’m not counting that. And since this is my blog, nyah nyah nyah.

Twitter has been a godsend for relationships, help, support, and marketing. But it’s also been a time-suck at many points. I find myself typing a few lines in my WIP, sitting back to think about what comes next, and clicking over to Twitter. Big mistake. Putting it aside for two full days worked out better than I expected. And I didn’t even use my Sunday to its full potential (some family obligations).

Will I give up Twitter, the way I have Facebook? Probably not. That being said, I will most certainly do some non-Twitter days – well worth it.

Have you ever turned your back on Twitter? Could you?

 

Building your Author Platform

May 26, 2011 23 comments

Fellow authors, I’m going to take this time and space to chat a little bit about your platform. I’ll preface this by saying I am by no means an expert, as I’ve only been marketing my work for a few months, but I do have a long background in marketing my own company. In the “real world” (sorry if that offends any authors; right now my writing is a part-time gig, but perhaps in the future…) I started an online services company almost 10 years ago, and have been solely responsible for the marketing and advertising since day one. I believe our company has built an excellent reputation within the industry, both with partners and customers, and has a strong professional and friendly ‘brand’ in the marketplace.

You need something to jump off of!

And that’s what we’re talking about here with your author platform – you’re building a brand, and it needs to be done the right way…or not at all. One misstep, especially in today’s instant-access online world, could doom your brand and force you to start all over again with a pen name (if you even can).

Now that that doom and gloom is out of the way, what is a platform? Like a politician, it’s what you stand for; like one made of wood, it’s what you stand on; like a pool, it’s what you leap off of every time you perform. It’s essentially an all-encompassing marketing strategy for your novel, and maybe more importantly, for you as an author.

Almost anything marketing- or PR-related can be considered part of your platform; I will just mention four of the basics (and my tips and thoughts), and I hope at the end you and fellow readers of this will chime in to suggest more. I’m certainly not here to teach, just perhaps to plant some ideas…

1. Twitter – Odds are if you’re reading this, you’re already on Twitter, so me telling you “go sign up for Twitter” and how to do it would be a waste of keystrokes. It’s an excellent tool for networking, sharing, learning, promoting, being promoted, and much more. Honestly, so much more than I initially thought it was (I always thought of Twitter as being an outlet for NBA players to butcher the English language in 140 characters). However in building your brand, there are some dos and don’ts with Twitter.

  • Do your best to spell correctly – yes, it’s a limited space to type, but abbreviations are a given. Spelling words wrong may give a potential customer the impression your novel will be rife with errors as well. (Don’t get me started on your vs you’re…)
  • Do send interesting and useful messages – think about every tweet you send, is it worth someone’s time to read, did I help them in some way, whether informative, humorous, thoughtful? Will someone retweet it?
  • Do leave room for a proper retweet – count the number of letters in your Twitter name and add six. That’s the magic number for the characters to leave; that way someone can retweet your message with “RT @yourname:  ” without having to rewrite/truncate your message, and your name will be attached to the new message (more publicity).
  • Do have a well-written, informative profile – saying “I like kewl stuff, you shud 2!” as your profile doesn’t exactly lend itself to picking up quality followers. Talk about you, your work, what you do, who you are.
  • Don’t tweet incessantly about your book and your book alone – doing this turns your Twitter feed into a pseudo-spammer, and turns people off to any other message you may send. You may grab a sale or two, but no one wants to read nothing but sales pitches. I read somewhere that 10-15% of messages should be sales-related, the others informative or retweets of others, and that sounds like a pretty fair number.
  • Don’t ignore others – Twitter is a community at its very heart, and other authors are out there. Show an interest in their work, start conversations, join in discussions, and others will do the same for you.

2. Facebook – Many of the same Twitter rules hold true here; spell correctly, make your messages worth someone else’s time, don’t spam, etc. But on Facebook, your messages can be (and should be) larger and more personal. Don’t just link your Twitter so that all your tweets show up on your Facebook feed – people can spot that a mile away. Take the time to write in that 400+ character box. Make friends with other authors. Share their links on your feed, they may do the same.

3. Facebook fan page – I feel this is a must. This is where you set up your alter-ego, you as the author, not just you as the Facebook friend (honestly I barely use my regular Facebook, as it’s filled with people from my company’s industry, family, and oddly enough some high school classmates I haven’t talked to in 20 years). Your author page is a dynamic showcase of you, the writer. Post photos, cover art, excerpts from your work, links to blog posts. Generate interest in you, the author. Build your brand in a positive way. (Shameless plug – visit mine at Facebook.com/steveumsteadwrites and click Like!)

4. Blog – This may be the most in-depth and most important one of all for a writer. A blog is almost a requirement at this point! This is where you as the author can fully express your thoughts, feelings, information about your work, reviews of books you’ve read, links to other authors and blogs, links to where to buy your book, and so much more. Link your blog with Twitter and Facebook, subscribe to other blogs, post on them, and watch others reciprocate. Offer to host other people’s blog posts, interview other authors, network the blog with other blogs. Maybe most importantly, this is where you show others who you are. Your writing style, personality, knowledge (or lack thereof – be careful!) can all come through in what and how you write.

I had a discussion a few weeks back with a fellow author whose novel wasn’t being published until the end of this year. His plan was to wait for the novel to be released, then start a Facebook author page and start talking about it on his blog. I respectfully said to him he had it backwards – an author needs to have a platform in place right away, maybe even before he or she commits one word to paper. Building a platform is an ongoing process, and the more you can “build it out” the better off you’ll be later. You as an author are trying to create and promote a brand, to get the name out there, to establish that good reputation from day one.

In closing, I’ll state that establishing a platform to promote you and your novel is vitally important for independent authors, not only for those who plan to self-publish, but also for those looking for a traditional publishing deal. Traditional publishers are not a writer’s personal marketing department – on the contrary, they probably have hundreds or thousands of authors to promote. An indie author has a hard time breaking into anyone’s top 100, whether it’s the publisher, agent, or distributor. Marketing, effective marketing, will always fall on the shoulders of the author. Better start now.

This is a VERY basic list – I’d love to hear everyone else’s suggestions of additional methods of building the brand platform!

My thoughts on the impersonal side of Twitter

May 6, 2011 39 comments

It’s Friday, and on Twitter, that means another round of #FollowFridays (#FF) – so it’s high time I get something off my chest. I’ll preface this by saying I’m a nobody, only been on Twitter for a few months, and have no degree in social networking – so feel free to disagree, bash, etc. However, I do think I’ve got a pretty good grasp of trying to be personal, which can be difficult online.

Here’s the deal: I can’t stand the automatically generated #FFs, alphabetical lists, and tweet after tweet of suggestions.

My personal opinion is that these types of tweets, massive lists, or bot-generated suggestions aren’t really suggestions. The person sending them either (a) isn’t even aware of whose name is being sent, or (b) sending everyone they possibly can, or (c)  both. The problem I have with all of those is that there is no personalization.

Twitter is a community, and the author community I’ve been thrilled to be a part of for the past few months is comprised of some of the best, most supportive people I’ve ever “met.” So I hate seeing some of the community bombarded with a mess of impersonal tweets.

• If I see my name in a tweet with a bunch of others all starting with S, I know that person is simply going through their list and adding people in order. No personalization.
• If I see a flood of back to back to back tweets from one Twitter name, again I see that as someone just going through the motions. Click, add, repeat.
• Don’t get me started on bots like FFhelper, autoFF, and their ilk. I find those to be the epitome of laziness. Click a button, and instantly recommend your best Twitter pals to other Twitter pals. Nope, as impersonal as you can get.

Here’s what I appreciate. Individual, personalized suggestions of people to follow, along with possibly the reason why. If you put several people in one tweet, tell me why (or at least have me in there with some common friends!)

If you tell me one, I look at it – you tell me 8 or 9 per tweet and send dozens of tweets, it gets skipped – sorry, that’s just how I look at it.

Here are some great examples, I think, of #FFs that I pay attention to and appreciate:

• #FF @rynedp who’s successfully pulled off pretending to be a professional hunter, zoo keeper, sushi chef, cowboy, & roller derby coach.
• If you are a writer this is my #FF suggestion: search for #pubwrite and go down the list. These are people you want in your corner.
• A #FF shoutout to @aj_powers @SteveUmstead @threecifer @shayfabbro for their great support of fellow writers
• Going to send some v.special #FF s. @CharlieCole and if he thinks @wrenem is funny she must be hilarious!

See? Someone sat down and took the time to write something out, something they believe in, and are suggesting to their followers something personal.

Three Twitter friends I immediately think of for fantastic, personal #FFs are @StartYourNovel, @elliesoderstrom, and @edenbaylee. If you don’t follow them currently, you should – at the very least for the creative tweets you’ll see on Fridays.

Thanks for letting me rant. I know this opinion will not be shared by all, but man that was therapeutic writing it down!

P.S. I also tend to skip tweets that are sent ’round the clock by automatic services (like Tweet Old Post or AutoTweetBot); in TweetDeck I can see what method was used to send the tweet, and that too is impersonal to me…at least use TweetDeck/HootSuite/SocialOomph’s schedule tweet feature, people…